Also by ditching in-app purchases, ComiXology was able to escape Apple's controversial content restrictions. By forcing users to make web purchases, Amazon claims a larger revenue share and presumably so do comic book publishers. Theoretically, the change made sense. Although one-touch in-app purchases were much easier, a 30% cut of every purchase went to Apple.
Last month, Amazon bought ComiXology, the company behind an amazing app for reading and buying comic books on a mobile device.Ī couple of weeks later, ComiXology replaced its old app with a new app that removes in-app purchases, forcing users to make purchases on the ComiXology website which they can then download to the app.
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